142. The Steps to Quantum Leap to Success with Dr. Nona Djavid
Let me introduce you to Dr Nona Djavid, an entrepreneur, author, speaker, and a mindset expert who helps high achievers reprogram their subconscious around money, success, and freedom. As the founder of the eLIVate club and creator of the One Week a Month lifestyle, she empowers entrepreneurs to shift their energetic frequency and create financial abundance without the burnout.
With a background in neurology and chiropractic, she bridges the gap between science mindset and quantum energetics. To help people unlock Limitless income and time freedom. She's also the author of Elivate Your Life with a Fore word by Michael Beckwith and has been featured in Forbes, NBC, the Wall Street Journal, Huffington Posts and more.
This episode is packed with insights on redefining success, the power of quantum leaps, and practical tips for purpose-driven entrepreneurs. Whether you're looking to shift your energetic frequency or build a thriving business without burnout, this episode is a must-listen. Subscribe now and join the conversation on creating a life and business you never want to escape!
01:32 Dr. Nona's Journey: From Struggle to Success
03:43 The Turning Point: Redefining Success
14:36 Overcoming Limiting Beliefs and Money Blocks
30:30 Visualizing a Sensory-Rich Future
31:36 Creating Mind Movies for Daily Repetition
32:48 Expanding Your Identity for Quantum Leaps
34:52 Practical Steps to Achieve a One Week a Month Lifestyle
37:44 Understanding and Applying Parkinson's Law
39:02 Overcoming Procrastination and Perfectionism
41:49 Defining and Achieving Quantum Leaps
46:23 Addressing Fears of Success and Disconnect
Connect with Dr Nona:
Podcast: The UNreasonable Life – https://podcasts.apple.com/us/podcast/the-unreasonable-life/id1524518246
Checkout her website: https://www.elivate.me/
WORK WITH CARLA:
The Magazine - MMH Collective
The Money Quiz
CONNECT
Instagram @moneymindsethub
YouTube @moneymindsethub
Website www.moneymindsethub.com
Watch the full episode below: (Coming Soon)
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Hello and welcome back to the Money Mindset Hub podcast.
I'm Carla Townsend, a money mindset and success coach for purpose-driven entrepreneurs who are ready to dissolve their money blocks and create a life and business that they never wanna escape. So today I have the incredible doctor, Nona Djavid, who is an entrepreneur and author, speaker, and a mindset expert who helps high achievers reprogram
subconscious around money, success, and freedom as the founder of the eLIVate club and creator of the one Week a Month lifestyle, she empowers entrepreneurs to shift their energetic frequency and create financial abundance without the burnout.
With a background in neurology and chiropractic, she bridges the gap between science mindset and quantum energetics. To help people unlock Limitless income and time freedom. She's also the author of Elivate Your Life with a Fore word by Michael Beckwith and has been featured in Forbes, NBC, the Wall Street Journal, Huffington Posts and more.
Dr. Nona believes that true financial freedom begins with reprogramming subconscious beliefs, allowing individuals to step into their most expansive, abundant selves. Welcome.
Thank you. you for having me. I know it's a mouthful.
I know, but it's so impressive, Nona. There is so much there. Like where do we even begin? So how did you find your purpose in doing what you're doing now?
Okay, great question and exactly where I wanted to start because of how because of the bio, like when you read the bio, it's like I wasn't always this, I, you know, I don't even see myself as that. But what has brought me to all of this has actually been a whole bunch of struggle.
Which is I feel like is very common. I moved to the United States when I was 16 years old, so I didn't speak a word of English. I, there was a massive culture shock, if you can imagine. I literally dropped in Los Angeles and then had to go to high school. I was like a junior in high school immediately at 16. All the hormones, no friends, didn't fit in, didn't speak the language, so I think I had to learn how to sink or swim in that situation to sort of catch up with what the world had done. We came from a sort of, I would say, middle class background where I, where I'm from, from Iran, and then of course with the currency exchange here, my parents had brought in all of their life savings to the United States, but now we're immediately poor.
Like we're immediately. below poverty line as we literally stepped inside of the United States. Really where it began was this desire to fit in, to never have to experience lack or not being able to spend or purchase or, or buy the things that make me fit in. And I know that sounds superficial, but that was me at 16. That really was the driving factor into creating a business and building a life and, and wanting to experience success and wealth, if you would. And in that process, I ended up checking off all of those boxes. I made a whole bunch of mistakes along the way, but I went to Berkeley and I studied neurology and I became a doctor.
And then I moved down here and I opened the business and I got married and I had my first child, and I like checked off every single box. That traditionally is like the definition of success, right? And then I remember you know, one day I put my, now 10-year-old to sleep. he was an infant at the time, so this is a decade ago. And, put him to take a nap and then I walked into the closet and I shut down the closet door and I shut down the lights and I literally sat in the closet and I started sobbing. Because everything that I had built was really what was defined by others or traditionally the matrix, however you wanna call it. They were telling me, this is what you do and this is how you become successful. And then here I was completely unhappy. And my marriage, business, the numbers were good. I was near seven figures at the time. However, I built it in such a way that was very masculine. a lot of push and I became a slave to my business. So in those moments, I made a decision to shift the way that I was doing business and life in general, and I started to have visions of a kind of life that gave me freedom, that gave me adventure, that gave me love, that gave me service. It, it helped me impact more lives, if you would. And so that was really the beginning of sort of my soul's journey, or at least the pivot in this process to not only build businesses the right way or not in an unreasonable way.
I call it. Also to integrate my life because at the time I was a wife. I wanted to be in a great partnership. I wanted to be a great mom. I wanted to integrate my family, life with my business as well. And that required a whole different version of me and the version of me that had shown up to build a quote unquote, successful business and marriage and life was, going to have to die in that process.
That is so brave of you to do that too, and just to follow that calling at the same time. So I really wanna acknowledge you for that because it can be so challenging. You've gone down the quote unquote traditional path that I think that majority of us, and especially for the listeners, would have gone down and I a similar thing, you know?
Finish school, get good grades, go to uni, you know, get married, have the kids, do all the things and everything feels really good. But there's this like a whisper if you will. This whisper of, there's something more here, there's more for you to do. There's more of an impact. So what was that pivot then that you just went, no, this isn't it.
This isn't the right way for you. How did you know that that just, that wasn't it? Was it your intuition just got louder or what was the shift?
You know, I think it was a combination of things. That's such a great reflective question too. I think it was a combination of things I would keep going back to my mentors. People who had done really great things that I wanted to experience more of. Both in the financial, like in terms of like, okay, how do I get this to be better financially?
Also life therapy, all kinds of things. Anybody who knew more I did, the experts and everybody kept saying, go back to doing more of the same. And so that's kind of when I knew that I had to do something different. And the challenge here was that I was willing to do something different because what I had done had brought me to such a low point in my life I couldn't go back to what I had been doing before.
Right? So, so that was not as challenging, but the actual challenge was to go, here's the vision. Of the kind of life I want to create the kind of freedom and abundance I want to experience. Nobody else believes in this, including myself, but I'm gonna have to walk out of this metaphorical closet and say yes to this vision that I have.
And. Just to give you an example, at the time my vision was I'm gonna create a part-time seven figure business. So instead of working full-time, I wanna work part-time, I wanna be with my family, I wanna be present. then ultimately, within a year, I made some transitions to create multiple seven figure incomes that were semi passive. The way I'd been doing it up to that point wasn't going to give me the level of freedom. It was just going to continue to have me super involved and it was a mindset shift that had to take place. It was an identity shift that had to take place in that process.
Yeah, and honestly, I think we're on the same page there. I feel like it's your identity that needs to shift before anything else will, because externally everything can look like it's all put together. Everything's working. Why would you change what's already working? But there's that. Internal desire that it just doesn't feel right.
And yes, I'm sure there was certain parts of it that you really loved. And of course you're so grateful for everything that you had done and, and young Nona really going for it and wanting something different. But at the same time, like you said, you know, if I, if I kept doing what I was doing, it's going to end up more of the same.
And I love that because often that is the hardest thing, you know, I always come back to this. Quote, I, I can't remember where I heard it, but what you don't change, you are choosing, and I love that in that moment you just thought, well, if I just keep choosing what I've already chosen, it's just going to continue.
Nothing's going to change. It's not going to be this beautiful, abundant life that you envisioned. So at that point, what was the disconnect? What was the gap between, this is where I'm at, but this is actually the vision. Like what was your big vision? What was calling you forward?
Yeah, I had the vision that came to me while I was in the closet. Well, let me back up. I wanna point something out because I don't want people to think this was an overnight thing like this was a process. I made many mistakes. I went right back to the old patterns I had all the limiting belief systems still do to this day.
So this is like a lifetime of work to get to a place where you are able to quote, unquote, manifest or bring about the kind of business that you want to bring about. So this, this is not an overnight success story. what it is is saying yes. and over and over again in moments of doubt, in moments of excitement, in moments of inspiration, but also in moments of, what the heck am I doing?
This is not gonna work. This is crazy. Just continuing to say yes to the vision, but to answer your question, when I was in the closet, this is like when I had my God moment. I really had a moment where I was like, is this is either the end or it? It might be the beginning of something. if it is the beginning of something, I gotta figure out what that something is, or what is it that I actually intentionally want to experience in this lifetime that I have. And I remember going back to childhood memories. And, and, and this is something I suggest to my students all the time is get childlike. You know, you ask, I know you've got a couple kids, I've got a couple kids. I ask them, what do you want to do when you grow up? Or what do you wanna be? My little one will say, I wanna be Superman, or I wanna have you know, my 6-year-old says. He wants to have a, um, cyber truck house and, you know, what does the world tell you about wanting to be Superman and having a cyber truck house? It's, that's not possible. That's not how the world works or whatever. So these dreams are beaten out of us throughout our lives. And so for me, I had to go back to what were the dreams like when I was a little girl. Before I became a mom, before I became a doctor, before I became, got all my degrees, before I went to school, before anybody told me who I was and what I should be doing, who was I, and what was it that I came here to experience. And a lot of the things you know, were the whispers, like you said, that I had. Been hearing along the way. It wasn't really anything new. It was just that now I was prepared to lean into them. part of the vision was I wanted to create multiple seven figure businesses. I wanted to work less. I wanted them to be semi passive or maybe fully passive. I wanted to live bi continental.
I wanted to live in the United States, and also maybe somewhere in Europe. I wanted to learn a new language. I wanted to have bigger impact. I wanted to world school my kids. So those were some of the things that part of the vision. And one distinguishing factor, or you called it a gap between where I was and, and how I needed to approach the new approach or way of doing it, was that the success I had built up until that closet moment was built from scarcity. So I'd been wanting to build this business and say, make more money and have more wealth and, and yes, give back, but build this life. it was really from a place of, I don't wanna go back to poverty, or I want to, you know, I want to have enough because I felt like I didn't have enough, or perhaps I wasn't enough. So a lot of that was a lot of proving, a lot of looking for validation and again, walking out of that closet. energetics towards how I was going to build these other businesses that I had a vision for and this life and this, this, the kind of mom I wanted to be and the kind of wifi I wanted to be. had to shift the energetics and I had to tap into what it meant to actually be worthy having the business as worthy of a loving relationship, worthy of the kind of mom that I thought I could potentially be.
Yeah. I love that something that came to me while you were speaking was at that point then you were. Trying not to lose like you were playing, not to lose and fall into scarcity rather than playing to win.
Totally.
You knew it was inevitable, but it's just that, that scarcity, it's so hardwired.
And I know, you know, obviously from your childhood, that's where it came from
because when you moved to America, it was instantly you were poor
and that. Changes people. That truly changes people and their perspective of what is really possible for me. And it can also be so limiting because they see that this is the way that my life is, this is the way that my parents are, this is just the way things are.
And you can either stay there and just accept it or it can be your fire that fuel to go, this is the opposite of what I want. But I love that you mentioned that too. And another thing you mentioned was you still had all those beliefs. So let's talk about that because I know that. Everyone listening, it's something that I rant on about religiously, but those beliefs.
So I like to call 'em money blocks, money myths, I think they're all linked to your success, right? I believe that the level of success that you believe you're capable and worthy of achieving is directly correlated with how much money you think you can create and receive, because money and success go hand in hand.
But essentially they're the same limiting beliefs that come up.
What are those beliefs that you've completely debunked now, but also what are the ones that you know that they're still kind of there under the surface? Because I don't truly think that you can ever 100% eradicate all the limiting beliefs, but I believe that you can learn to live with them and not let them impact your behaviors and your decisions.
So what were some of those for you that you really had to work on really deeply?
Okay. I'll give you one that I guarantee, I guarantee, that almost everybody, if not everybody, especially if they're listening to this podcast has, right? Which is, I have to work hard for money, right? Like, who doesn't have that belief system? And I feel like that has been. one that has been showing up, that always shows up, like even with my kids is I'm sure with yours, as aware and conscious as we are, what do we tell them?
You have to work hard to get good grades. You have to work hard, you have to clean your room, like, there's all this bribing, you know, try not to do, but. They're rewarded for doing so. The worthiness is linked to doing more things and you go a little bit deeper, then you go, wait a second.
I've got what I call in my to my students, I call it, this is struggle money, right? Struggle, money, energy, which is you're linking struggle and having to work hard and having to prove yourself for validation so that you make some struggle, money. And struggle. Money is the worst kind of money you could be making.
It's equivalent to just enough money, right? That's the of just enough money. So that's one I face. I don't wanna call it the enemy because I don't wanna give it that kind of power and that kind of energy. But that's something that it's so deep and I truly agree with you.
I don't know that you ever go from, I used to have this belief system. Now I don't. I think what it is, is I'm choosing in this moment a different belief system. In the next moment, I'm gonna choose a different belief system. And I think where people get lost is trying to dig and find all the limitations that have to do with holding them back when it comes down to money, which gives all of those limitations so much more energy versus being like, wait a second, what is it that I actually want to experience? What is it I can choose to believe in? Instead of, oh my gosh, I have all of these belief systems. Where did I get them? How did they come about? And try to break it down. I think there's value in that, but I think most people are more comfortable. In diving deeper into the old patterns than they are in choosing the new patterns, and I think that's really powerful work is to lean into what it means to actually live abundantly and freely and safe for your nervous system.
Oh, definitely. It's that safety piece and it comes up time and time again, doesn't it?
Mm-hmm.
it is truly so interesting because we, you can get stuck in these loops, and I see it time and time again, but I think the biggest one that you kind of alluded to there was. Sometimes people's biggest block is believing that they have a block that has to be dissolved before they can move.
Yeah.
I know.
It doesn't have to be, you can be aware of it. Of course, you have to be aware of it because that's a part of the cycle of change, but it doesn't have to run your life, and that's the difference.
Nail on the head, right?
Hmm.
The way I think about it is from a neurological perspective, right? If you say, I have this limiting belief system that I have to work hard to make money, or money is a struggle, or maybe you believe you have a bad relationship, a toxic relationship with money, right? those are the belief systems, and if you dive into them and try to break them down, what you are doing is you are firing the neurons that actually strengthen those belief systems. Okay. The only way, and the only way legitimately to break those patterns is actually to replace those patterns with new ones. Okay? So in order for these other, these negative belief systems around money to be pruned is to give yourself the new ones over and over and over again. Now, I'll tell you in my situation, and I think anyone can relate to this, I know we all come from different backgrounds, but. If your grandparents grew up in the depression, my parents grew up in the war where food was rationed and then, you know, I had my own experiences and the world, just the media.
There's so much scarcity around. So these patterns run really, really deep. job is not to dig and go deeper into them. Your job is to just come up. And choose the new ones that are serving you instead of what is right and what is wrong. Look at what is useful, what's a belief system that's useful in this process?
Absolutely. And what's going to actually empower you to take a different action? I love that you said that too, because I think sometimes it can be really over complicated with rewiring your brain. Creating new neural pathways is only through repetition.
Yeah.
And that is the only scientifically proven way of changing your brain is through that repetition.
And I love that you said that you don't need to continue to dive straight into them and really unravel them. And also, the biggest thing, don't let those belief systems, you know they're there, but don't let them control you. And the more that you just go over and over and over and you think, but I have to get rid of them, I have to dissolve them.
I have to do something about them. I have to unblock them. You're not blocked. It's there, and was created as a way to keep you safe. It was there as a way to protect you, and probably from when you were a child, that's when that pathway was established. But as you've grown and as you've evolved, it doesn't have to be the same place that you stay, but you get to choose differently. And I think that sometimes we let that power be placed outside of ourself. Someone else has to validate me, someone else has to tell me that I can change. I have to actually completely be unblocked and do X, Y, Z and try all these different things.
But in actual fact, the power is always within each and every one of us to choose differently.
Mm-hmm.
love that you've gone there because. There is so much in that, just , please know that there is so much hope for anyone listening and just feels like, they are stuck in this scarcity.
They're stuck in these same patterns and they think, I must have a block. You know, things aren't changing. Your behavior must change because I believe that that's when the evidence is actually created, and I'm sure you're the same, right? The minute you choose a different behavior.
Instead of falling into the same patterns, that's when you start to build that trust. You build that evidence that, oh, actually, yes, I can do this even though maybe I do fall into scarcity. Maybe I do fall into that hard work block. I have that too. Oh my God, it is so hardwired in there. But it's a never ending thing.
But you get to know that it's there and you get to move regardless. You get to create a beautiful, abundant, multi seven figure business, whatever it is that you wanna create. Without needing to just continue to go back and back and back and, I believe that they think their power's outside of themself or they've been conditioned to believe that that is the case.
Because as a child, you know, we are like that. We can't always make our own decisions. We can't always craft our own path. We have to do what we're allowed to do, what's acceptable, to do what we believe that you have to do in order to be successful. So I love that you've gone there. What I really wanna talk about is this one week a month lifestyle.
How to create financial and time freedom by working smarter, not harder, because it really ties into that hard work belief. Right. So for everyone listening, what is your, your method for doing this? Your one week a month lifestyle?
Okay. Let me tell you about my personal experience on this. So, I have always been a fan of collapsing time, right? So especially after I burnt out and I, I'd become a new mom, it was like, well, how can I, how am I supposed to run this business and do the housework and do all the things that I do, right? That we do as women? And even men that are listening, there's a lot that we are responsible for. How can I do all of that in less amount of time, but perhaps even generate more? How can I collapse time? And one part of the vision back then was to create a part-time seven figure, right? So like, to start with, I was already like, how can I squeeze in more outta this time over time?
And I did that and I multiplied in all the things now in the past. I would say few years, handful of years, maybe four or five years, I had this vision of living a one week a month lifestyle. This idea came to me, and when it first came to me, it was almost like it was channeled through, and then I was like, no, that's like I, I had a panic attack about the idea itself because I thought to myself. First of all, what are you gonna do with three weeks, a month of not working? Or, that sounds lazy or that sounds unproductive. And what it really was is, and this is the recognition and this is to say these are the thoughts that are gonna come back. You're just gonna have to choose a different thought. So as I had this idea and I was developing, well, how do I do this within my business and how do I collapse even more time I had to face. The old belief systems that you have to work hard and you have to almost suffer, you have to kind of struggle for success and for freedom and for joy and for adventure. And so my nervous system, panic attack, like I could not move forward in this process, whether it was like scaling my business or. different things and hiring a firing and delegating, just couldn't handle it. And I realized, just to kind of point out what you go back to, even what you said, 'cause you said your identity, like you have to kind of become the next version of yourself. So in that process, I thought, well, if I was living a one week a month lifestyle, my business was generating even more of a profit.
If I had even more impact. With, 70% less time put into into my business, what kind of a individual would have that kind of lifestyle, right? Because the version of me who had the idea definitely was not prepared for that at all. So in this process, I had to really contemplate on parts of my identity that were holding me back from living this lifestyle or. Reorganizing and scaling and systematizing my business in such a way that it would give me that freedom and to, to do it with ease, not with struggle. Right. I. So in this process I went, okay, what's the vision? And the vision was one week a month lifestyle. At the time I live, I now live, and even then, I live between Italy and Southern California now.
So it's part of the vision that came, came true I world school, my kids and, and all of this stuff. So we're a lot of different moving parts. So I had to describe the kind of life and the kind of business first that would operate one week a month. Okay. I had to figure out who I had to become, who was the identity of the version of me.
The kind of CEO, the CEO of life, CEO of business that actually had access, was comfortable with, felt safe in the nervous system with the belief systems, that it was okay. It was safe to live one week and month lifestyle, right? After defining the identity, then I had to go, wait a second. I have to embody this now.
'cause when I define the identity, it's all in the left brain, right? Oh, she would make different decisions. She would hire, she would fire faster. She would do this and that and the other. But then in the third step of the process, I had to go, wait a second. I need to feel safe, if this life was given to me right now today. What would I feel? And if I felt anxiety and panic attack, well, I'm not ready there. I'm not ready for that yet, right? So I had to work on myself and I'm on my energetics and my identity before I could do the last part of the equation, which is I actually took some steps. If I had this idea and I just jumped into steps, it would've been with fear, with doubt. And most likely, I definitely wouldn't be able to create I would've probably stepped back into the old patterns of working harder and struggling and, and whatever, even though things may have looked good on paper.
Yeah,
it was more about becoming and, allowing certain parts of myself to die in order for that life, the one week a month lifestyle to actually unfold.
so I know people listening right now will be like, but what did you actually do? What were the, tangible things for anyone listening, if they're like, okay, I've done that. I've done, maybe they've done that many a times and they've thought of their ideal life, their dream life, their iconic life, and who they need to become.
But then what did you actually do to be able to bring about that safety first, to shift your identity? What are some things that they could do?
So there's two parts to this one. Are you asking about like literally what I did to create safety? Or are you asking about the mechanics of collapsing time? Like say time blocking and delegating, blah blah, blah. Like that's in business, right? Or the energetic pieces of it. 'cause there's two parts to the equation.
Well, we're gonna have to go into both. Let's start with the energetics first, because I love all that stuff. What did you do energetically first to make that shift and then we'll go into the practical, tangible things that you did in your business.
Okay. I'll give you one of each.
And I love that you, you started with energetics. 'cause that's my jam. I feel like that's where I create this unreasonable life. created it within the energetics and then the actions or the mechanics, or usually just the easy part. The first thing I did was I designed the life and the business. So on paper, pen to paper I set aside and I would sit down on daily basis and sometimes multiple times a day where I would design what this life would look like. So it was in the area of wealth, which also includes contribution, impact, lifestyle, the area of connection, what kind of relationship I wanted to have, connection with myself, with my higher self, with my intimate partner, with my children, with people I care about. And then of course, area of health. So I would describe, say down the road, no timelines or anything, but down the road, if I could have this unreasonable life, in this case, a one week a month lifestyle. What were the things that I actually was looking to experience from this, right? Because week a month, no emotions behind it except for a panic attack. But if I say , if I'm living a one week a month and I'm able to travel first class and take off a month and take my kids wherever I want and have time to learn a new language. And go to lunch and never have to take a look at my, my watch or my phone and be present with my children. Now I have a very sensory experience in that writeup, and I'm including all of the senses as I describe this life. I'm gonna be at the beach. What's the smell of the beach? Right? What do I see?
What do I hear? So. really give a full picture of, again, in this case, one week a month lifestyle, but it could be anything. Anything that you want to bring about. I do that and then when I first write it, obviously it seems so far away from my brain. My brain goes, when you you, that's not, who do you think you are to live this life?
Right? So it's gonna take that repetition. So then what I do is I create a couple of mind movies around it, and then I give that to my brain and my nervous system regular basis. It is my non-negotiable. It's been now for a decade, different visions, but for a decade. Every single day I will not only read through the life vision, but I feel through it.
So I take myself through the process as if. This wish is already fulfilled and I am walking as the version of myself that is living that one week a month's lifestyle. So I did that. I committed, I said yes. When I was in doubt, I said yes when I thought this was crazy. I said yes when I thought this was a silly idea. And then as I kind of built that safety in my mind's eye because. Remember, I've never experienced that before. One week in my lifestyle, I don't know anybody who has that at the time, didn't know anybody who has that. So it's very strange to my nervous system. So I had to give it to my mind first. So I gave that to my mind every single day, multiple times a day, kept saying yes to the vision. And then I go, okay, now that I have the vision, I have to figure out who I need to become. So then I go, and this is, I teach this as a, the second step of a quantum leap, which is expanding your identity. There were parts of me that would've held me back from experiencing this life. Those parts had to die, and there were parts of me that I had to express more of in this process. So I really had to fine tune what that was like. And then every day, even though I'm sitting here and I have a full calendar and I'm definitely nowhere near one week a month, I would take the Zoom call, go on the podcast, answer my emails as the version of me that's already living in one week a month. So imagine all of this is mental work, is energetic work up to towards the end I haven't done anything different.
I'm just showing up differently. I'm just testing it out. I'm just playing. In this parallel life that I've created on this piece of paper. Right? So energetically, from a practical perspective, that's sort of how I started and how I got going.
Amazing. I love that. I love the the future life scripting and reading it back. I've even gone as far as recording my own voice and then listening to my own voice and I feel like that just really hits home. It just made me really drop in emotionally.
Yeah, totally. I remember putting my kids to sleep and when I was with them, I didn't wanna be on the phone, but I'd put the earbuds in and I'd listen to myself in the future. And I think when you listen to it, I don't know if you had the same experience, you have space to feel and think versus when you read it
Yeah, because you can just go about your life, you know, with the kids. You might be doing the dishes, making them breakfast or something like that, but it's just constantly your voice and it feels as if it's your higher self speaking to you. Like, this is the life that we are living.
So then let's, switch gears and go to the part two of that. What was the practical thing? This was the doing. This was the changing, this was the time blocking. What did you do then? Now that you're beginning to show up differently and you are a different identity, what did you start to do then, and what changes did you tweak in your month to then be able to collapse it into that one week?
Okay, great question. This is something I learned from a mentor that only came to me when I tapped into the one week a month life. Now, I'm starting now because I've tapped into this. I'm meeting people. Who are working less and enjoying life, and I didn't have access to those people before. Now I have all these opportunities of these people just kind of showing up.
So this mentor of mine this is gonna sound silly because it's not a very well known show, but there was a show here, it's called is not well known here in the US either, it was called Undercover Billionaire, and they took these billionaires. Have you heard of the show or have
Yeah, yeah, yeah. And they dropped them into just a random place with no money, no id, no, no connections, nothing.
Yeah, what I'm so surprised because when I bring it up, they're like, no, I haven't heard of that. Okay, beautiful. So for to build some foundation? Yes. They're self-made billionaires. They drop 'em into a new place, they give them a hundred bucks and a beat up truck. Car and they're like, go make a million dollar business and do this in 90 days. Right. That was the timeline that they had. And I've really got into the show and then again, as things were unfolding, I met one of the billionaires I had lunch with him and his wife. Okay. I sat down and I was asking all of my questions. This was my opportunity, like
Yeah.
did you create a seven figure business in less than 90 days? And what he said to me was really, really powerful and became the success principle in collapsing of time and building a one week a month lifestyle. He said to me, he said, Nona, if they had given me days to build a seven figure business. would've taken me 120 days. he said, had given me 60 days or 30 days to build a seven figure business, it would've taken me 60 days or 30 days.
Right.
Yeah.
about it, if you know, if there's a report or something that's due tomorrow, I, I don't know about you, but I'm, you know. me 24 hours to respond due in an hour. It'll take me an hour. If it's due in a month, it takes me a month to get it done. And so I started to dive into this principle, and it turns out it's literally business 1 0 1 and it's called Parkinson's Law. So Parkinson's Law says the amount of time you allocate to getting something done is the amount of time that it actually takes for that thing to be done.
Yeah.
I took that principle and I became obsessed about it. And then of course, some of the simple things like time blocking and delegating and things like that in business that helped me scale my business and, free up time and create the freedom that I was looking for in my life.
I love that you mentioned that principle too, because Parkinson's law is something that I constantly come back to, I'm the same as you. You know, if you gimme a deadline, it will be done by that deadline. It's something that I've said to so many clients too, is if you give yourself a whole day, it will take you a whole day.
If you give yourself an hour, it will take you an hour. So reduce all your distractions. Only have the one tab that you are working on. Like, let's say you're setting up all these emails for your email list. Give yourself one hour only. Have that tab. Open your phone. All the distractions are elsewhere.
Set a timer on Google. I guarantee you, you will get it done. It's just the starting is the hardest point. It's that procrastination that comes in, so I'd love your perspective on this too Nona. I find that the procrastination comes in because it's not the task that, you're procrastinating. It is what can become from doing that task.
And I find for a lot of people it could be. Well, it will create more visibility. It will open up opportunities, and it's actually the success that that could create. That's why you're procrastinating. You're not procrastinating over the emails. You are not procrastinating over the thing that you need to do.
The reason why you're procrastinating is because it could open you up to an unfamiliar life. Do you find that?
Totally. Totally. Yeah. You're procrastinating to stay safe.
Yeah.
when people say, I don't know what I want, or I don't know what to do, or on social media, or there's any level of numb procrastinating or not doing things or not, or quote unquote, not knowing what to do or how to do things. All safety. All safety. And
Yeah.
in, in my work, the. Most impactful thing that you could do to overcome procrastination is not to lean into procrastination or even why you're procrastinating, but just lean into where you are headed and for where you are headed. It is safe. Once you've built that safety in your nervous system of the next level, then you don't have to think about procrastination.
Next thing you know, you've time blocked and you've gotten the thing done in half the amount of time that you think it takes to get it done.
Yeah, and this really ties into what we were speaking about earlier is don't feed into it. Don't feed into that. Choose a different behavior, choose a different action.
Mm-hmm.
you know that procrastination's coming up, okay, there's procrastination there. There's a reason for that. And you could either waste time going, well, why am I procrastinating this task?
What is it that I'm fearful of? Or you could go, I must do this. This is a non-negotiable, I find for me, if there's something that I find myself procrastinating on, just at a 10 minute timer on Google and do it for 10 minutes. Just 10 minutes.
Just start. Just start. Just do the thing. And then all of a sudden you're turning off the timer and you're doing another 30 minutes past that, and you're making so much momentum towards it, rather than, again, retreating from it, and just fueling that procrastination in you and I think it's sort of perfectionism and procrastination, they kind of go hand in hand too.
So if you're being a bit of a perfectionist. Stop and just do the thing because done is better than perfect. There's no such thing as perfect. I love that. I also wanted to dive in when you were talking, there was another question that popped up for me, but what are the steps then of a quantum leap? Or can you just define for our listeners what does it mean to quantum leap?
Because this is something that I think you probably noticed this too, but it is a phrase that is sort of thrown around a lot. Maybe it's become a bit of a buzz word, but I really want people to understand what does that actually mean to quantum leap, and then what are the steps to make that happen in your experience?
Yeah.
Yeah. So when I started to like, sort of dive into what, what, what is a quantum leap? What's collapsing time, what is all I went to the source? Right. Quantum physics. What, where is this quantum leap thing is? And for some of us in high school, we, we literally read about this and learned about this in high school, right? What's a quantum jump? It's when a particle goes from one layer to the next layer definition of a quantum jump when it comes down to physics. Now that's simple. However, what was really fascinating about this definition of quantum leap in physics is that it. States quote that a quantum leap does not require more work the particle doesn't have to work harder. requires a different energetic state. Completely changed my mind, right? And changed my life because I used to think in order for me to create a different reality, I had to work harder. Right? Still do. Still do, and still to continue to overcome that thought. But now if you think about a quantum leap, and when you are defining it that way, and when you are saying that it requires a different energetic state, now it goes, wait a second, I can put abundance and enoughness and wholeness into my energetic field, that's how I would quantum leap quote unquote, or jump into another timeline of life or get to experience the next level of financial freedom that I want to experience, or whatever it is. takes energetic state change. Okay, how do we do that? And so that was really the beginning of everything. But every time I get an opportunity to talk about a quantum leap, I think it's important to go back to the actual definition of a quantum leap. And then if you zoom out, you go, all right, not more work, just different energetic state.
Yeah, I love that. Have you actually read the book? You Squared?
Yes, and he talks about it in there as well.
I love that book. For everyone listening, you've gotta read it because it is so short and compact and I've read it multiple times. I have it just up here on my bookshelf and I think it's brilliant, but it's one of those ones that really explains it in such an easy way.
Yeah,
you might have to read it a couple of times, especially with the language and things like that in it.
But yeah, it's really, it's really quite interesting.
So.
yeah.
He talks about how, he's an acquisition guy, so if you think about a business and how you would grow it, it's incremental. So in terms of industry standard of growth for any business, it's about 10 to 30%, right?
So if you have a business. That's already established. If it's growing 10 to 30%, you're on track when it comes down to industry standards. But because he's in acquisition, which basically means he takes 10 businesses and now all of a sudden these 10 businesses together, they are worth hundred times more the 10 businesses together, if that makes sense.
It's exponential, which I think this is where he gets his idea. Then he understands the concept of quantum leap in the practical sense of business and numbers and dollar amounts, like literally on paper. It works out that way, and one of the principles I learned in that book is how there's got to be a departure from your current state. That's kind of what I learned, meaning the old self's gotta die. The old habits gotta die. You can't be stuck in the old habits and expect a quantum leap to happen. You've got to have full commitment to the departure, to the jump.
Yeah. Yeah. It is so good. It is such a good book. I wanna ask then for you, how did you find going from, say, where you're at, you're already very successful, very established, but then shifting and building these multimillion dollar businesses, how did you feel like things changed? I think one big thing that most people are scared of, and it's a block that I see come up all the time, is, but if I become too successful, then I'll be treated differently.
Hmm.
People close to me won't understand. They'll think I'm greedy. Right? All of all of these misconstrued beliefs about money and how it will change someone. My belief is it's just gonna amplify more of who you are. If you are a greedy, selfish person, then more money gives you more opportunities to be more of that.
But if you are somebody who is so generous and so kind, then. It's to give you more opportunities to be more of that. It's just a tool. It's a resource, but you'll use it depending on your innate characteristics. What would you say to anyone listening who feels that fear and they're keeping themselves small and safe because they're scared of the negatives of what could happen with more success?
You know, we've seen it so many times in the movies. We've seen it everywhere. It seems to be this done thing where people who are really successful and they've really made it. The media, people, society try and bring them down.
Yeah,
they're the enemy. Yeah.
Exactly. And I would really love your perspective on this, and even just your experience on this and how to, I suppose just bring about that safety for anyone listening who feels like that's maybe what they're doing, maybe they don't realize that's what they're doing, but I think one of their biggest fears of what they desire and maybe making that multi seven figure business is the fact that they believe they'll be treated differently and they don't want that. Right. What would you say, what's your experience in that?
I, I agree with you. That comes up often with my clients and my students also. And I, not too long ago, I did it maybe about 10 coaching calls, and I, my goal was to figure out what's the bottom line for people getting stuck in these processes? Because you're right, they'll go the richest, greedy, they're bad.
If they are successful, then they are X, Y, and Z. So all of the, all of this, or if I'm. I have to give more. If I'm successful, I'm gonna feel a certain way. My family's gonna, I'm gonna lose my husband. I'm gonna lose X, Y, and Z. at the bottom of every single one of those coaching calls, when you go 10 layers deep, there's actually fear of disconnect, of not being loved.
So it's almost like if I'm successful at the beginning, it might sound like if I'm successful, then I'm gonna be greedy. Really, you go 10 layers deep and they're like, well, I'm breathy and then this happens, and then this happens, and then this happens 10 layers deep. It's like, I'm not gonna be loved, you know, connection is one of the most important, if not the most important after, of course, water and shelter and food is the need that we have. So the way that I, have my students overcome this is go, what is it that you're afraid of, right? And the name of the scientist is not coming to me, but there's a psych psychologist who's done some research on this, where it goes, well lean into the fear, right? So you lean into the fear momentarily.
You creates some little space, a little vacuum for the fear. So this is not where we wanna live. And she has you sort of go into what would go wrong. I have a multi seven figure business, what would go wrong? I've done this practice and, and I do it in my retreats oftentimes too. What would happen if I have this life?
So that vision that you wrote out, the future vision, you go, what would happen? What could, what would go wrong? Something were to absolutely go wrong, what would it be? And then you define it. You define what that is. Okay. And let's say I had somebody tell me just as an example, this is 10 layers deep, but somebody tell me that somehow they thought that their husband would leave if she became more successful. This came out from this particular process, and it's a lot more detail i'm just giving kind of the big picture and then I go, okay. That is the thing to put in your unreasonable life vision. So pull up your unreasonable life vision, and now you're gonna describe to me a life in which you are powerful and you are more successful than your husband, and you have even a sexier, more amazing relationship with your husband. So you flip the switch on it. Again, I'm not leaning into where did this come from and who said it, and your mom did this and your dad did this, and whatever. You can if you really want to, but I'm going into, okay, if this is what it is, let's flip it around and let's give that mind movie of the future with your husband being in the picture and having a loving relationship, loving you more because of the abundance that you have created and the safety around that level of abundance, and let's give that to your nervous system. So whatever it is that you're experiencing, make sure you go a few layers deep and then flip it around. Stick it in your future life script or unreasonable life, and then give it to your brain and your body.
I, yeah, I love that. I've done something it sounds very, very similar when I've asked clients, what is your highest vision? What is the thing that you are working towards? And maybe just pick one.
Mm-hmm.
What's one thing you're working towards? And maybe it is a monetary goal.
And then I always ask now, what's the worst case scenario if that came true? And they're like, Ugh. And I just say, just keep writing. Just keep writing until nothing more can come out. And they're always shocked at what has come out because you know, you think of course I want more money. Of course, I want more success. Of course, I want recognition and visibility and all these things, but most of the time we don't allow ourselves to go to
but what's the worst case scenario? Because we just think, no, no, no. That's the best case scenario. The worst case scenarios are the things that are keeping you small and stuck, and in safety, they are the things that are actually the root causes of your behaviors. So Nona, what now is your definition of success?
Hmm. You know right now in this moment, I would say definition of success for me would be continuously having the desire to create impact on the world. So I no longer look for feeling the validation and feeling success, because that's who I am.
I want people to change their lives for the better. I'm not looking for the external validation I'm looking for internally. Do I continuously have the desire for impact? And for as long as I have the desire for impact, then I would consider myself successful.
Yeah. That's beautiful. If you could give one piece of advice about money to your younger self, what would it be?
That's a good one. Okay. It's gonna be more practical, but I would probably buy more properties.
Yeah.
Yeah, invest more.
Yeah. And lastly, what is another book? We've already spoken about one, but what's a book that has deeply impacted your life?
Okay. Anything by Neville Goddard,
Hmm. Is there one in particular that screams out to you?
I wanna say it's called, it's literally in my purse and it's beat up because I've been reading it so much, I wanna say. Say something about awareness. The name of it is escaping me
That's okay. I'll link Neville. I'll put that in the show notes as well, just to look up all of his books.
so.
But I just wanna thank you so much for coming on now. Please know all the links are in the show notes for everyone listening, so you can connect with the incredible Dr. Nona. And there's also a free training that she created called Quantum Leap 2025, your Blueprint for An Unreasonable Life.
And she also has a podcast called The Unreasonable Life. So I'll link everything in the show notes. But Nona, I just want to thank you so much, and I just wanna acknowledge you for the work and the impact that you've created in this life, and how many, I'm sure, thousands of people that you have supported.
I think it's so beautiful to have really powerful women like you that are so driven to make a difference in. Life. And I just wanna thank you for doing that and for backing yourself and not, not staying small and not buying into those beliefs and just doing it anyway. Um, because I think it's so inspiring and you have definitely changed the course of the lives for all of your students and many more to come, I'm sure.
So thank you.
Thank you. It sounded like we had so many parallel and you know, aligned wisdom. So I, I appreciate this conversation. It's always inspiring sitting down with you. Thank you. I.
Thank you.
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